Lucas Antonio — Direct Response Copywriter

I write
words
that sell.

$40M+ in sales written
Co-Founder @ News Makers · 1M+ subscribers

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Lucas Antonio Lucas Antonio ©
Direct Response ·
Copywriting · Conversion
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Turning email lists into
predictable revenue engines
Beat the Control — Turn Words into Revenue —  Beat the Control — Turn Words into Revenue — 
Emails · Ads · Funnels · Newsletters · VSLs · Landing Pages ·  Emails · Ads · Funnels · Newsletters · VSLs · Landing Pages · 
(01) — What I Do 01

Copy That Converts

Sales PagesVSLsAdsBig Ideas
02

Funnels That Scale

OffersUpsellsCROTesting
03

Emails That Sell

SequencesCampaignsAutomation
04

Newsletters That Print

The Control LetterStrategyGrowth
(02) — About

I write copy that sells — $40M+ of it — much of it in finance, the most skeptical market there is. Trained at Empiricus and BTG, co-founder of News Makers: Brazil's first newsletter agency, a beehiiv Partner with 1M+ subscribers under management. I turn email lists into predictable revenue engines.

(03) — Featured Copy
Finance / Launch

$12M in 7 Days

The launch copy for Vitreo Agro — an investment fund that raised twelve million dollars in its first week.

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Finance / Publisher

Forged in the Hardest Market

Controls written for Empiricus, Brazil's biggest financial publisher, and BTG, the largest investment bank in Latin America — plus the Copy Camp title.

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Newsletters / Agency

1M+ Subscribers Under Management

Co-founded News Makers — Brazil's first newsletter agency, now a beehiiv Partner turning email lists into revenue for clients worldwide.

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(04) — Where to Find Me The Control Letter Weekly · Free LinkedIn /in/imlucasantonio Twitter / X @ImLucasAntonio Email lucas@newsmakers.com.br
The art and science of beating the control

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